Designing Effective Surveys: Using Social Science to Get Answers to Your Questions
Tasha Chapman has been using SAS since 2003 and an active member of the SAS User Community since 2006. Throughout her career she has championed continuing education and professional development, presented trainings and workshops at professional conferences across the country, sat as an executive committee member on nationally recognized associations, and founded two organizations dedicated to educating colleagues about research, data, and statistics. She was the chair of the Western Users of SAS Software Conference and Educational Forum in 2017.
Tasha received a Masters Degree from the University of California, Riverside in Psychology, with an emphasis on personality assessment and psychometrics. Since 2005 she has worked for the State of Oregon as a lead research analyst providing data and policy analysis for Oregon OSHA, the Oregon Child Welfare Program, and the Oregon Health Authority. She lives in Salem, Oregon with her two adorable kids, Nadia and Atlas.
When we want to know what’s going on in the minds of our customers, clients, and stakeholders we often develop a survey. However, gathering public opinion is not as simple as asking and answering. In fact, poorly designed questions actually frustrate participants and produce useless – or worse, inaccurate – results.
Don’t waste another minute creating a survey that doesn’t elicit useful information! Learn the right way to design a questionnaire from a scientific perspective. This course will use the fundamentals of social science research to prepare attendees to make their next survey a targeted and informative success.